POP ART, CULTURAL APPROPRIATION AND GLOBAL COMMUNICATION

Copyrights have a big importance nowadays. Unfortunately, there are a lot of art activities that practice cultural appropriation and don’t respect copyrights. Pop Art is known as one of the 20th century forms of art that allows appropriation without harm done to copyrights. Pop Art strength is its capacity to cross different private and public spaces in order to spread universal messages by re-editing existing pieces of art. In this paper we are going to explain all of these notions by answering the following questions: Is there a difference between appropriation and creativity? Does Pop Art respect copyright? What communication scope does Pop Art have? To answer these questions our results will mainly fill these axes:“Inspiration and appropriation: crime or universal expression?”; “Pop Art: an authorized creative cultural appropriation”; “Pop Art: a meta tool to diverse communication goals”. The methodological approach of this paper is based on a qualitative and thematic analysis based on authors’ citations from relevant literature. The main goal is to provide answers to formulated research questions. The limits of this paper can be gathered as follows: the current paper can’t study all types of arts practicing appropriation; this paper is not devoted to study pieces of art, but to rethink preconceived ideas about pop art and appropriation. This paper can also open up perspectives by studying a large number of Pop Art Products, their messages and the communicative effects they create.