BEHAVIORAL INTENTION AND CRYPTO CURRENCY ADOPTION AMONG GENERATION Z

While the Bangko Sentral ng Pilipinas has legalized crypto currency in the Philippines, the actual adoption of crypto currency remains uncertain. This study aimed to examine the behavioral intention and level of crypto currency adoption among Generation Z business students. A quantitative descriptive correlational method was employed, utilizing a questionnaire survey administered to 327 College of Business students, primarily aged between 16 and 24 years. The analysis of behavioral intention was conducted using the theory of planned behavior (TPB) and the theory of acceptance and use of technology (UTAUT) to explore crypto currency adoption. The empirical findings reveal a very strong positive relationship between behavioral intention and crypto currency adoption, as indicated by a high correlation coefficient of r = 0.859. This indicates further that the likelihood of adoption increases as behavioral intention toward crypto currency increases. Furthermore, the obtained –value of 0.000 was found to be statistically significant, which rejected the null hypothesis of, there is no relationship between behavioral intention and crypto currency adoption among Generation Z, was rejected. Participants demonstrated a strong inclination towards crypto currency adoption, as indicated by their attitude, subjective norm, and perceived behavioral control. Notably, factors such as performance expectancy, effort expectancy, social influence, and facilitating conditions significantly influenced their adoption behavior. This research provides valuable insights into the factors influencing consumers' intention to adopt crypto currencies. By addressing these factors, businesses and policymakers can effectively enhance the adoption and usage of crypto currencies.