E-COMMERCE IN THE MUNICIPALITY OF COCODY: AN INNOVATION IN COMMERCIAL PRACTICES

An important driver of growth and job creation, e-commerce enables instantaneous commercial transactions regardless of distances and borders. The objective of this work is to present the functioning of online commerce in the municipality of Cocody. Achieving this objective required the establishment of a methodology that revolved around documentary research and field surveys. The combination of all these data collection methods yielded the following results. The actors of online commerce (e-merchants, e-customers and deliverers) in the municipality of Cocody are young people whose age varies between 25 and 30 years. They are therefore young single people with a fairly high level of education (higher level). Many products are sold and purchased, but the most frequent are clothing and household appliances, which represent respectively 49% and 26% of sales and 42% and 22% of purchases. For those who have already made an online purchase, the average frequency is at least once a month. The reasons for resorting to online shopping are multiple, but the most important are the lack of time and the ease of access to products and the level of satisfaction is average. The gains from online trading are enormous and range between 150,000 FCFA and 300,000 FCFA.