FACTORS RELATED TO LOYALTY OF INPATIENTS AT SOUTH GUNUNGSITOLI PUBLIC HEALTH CENTER

Introduction: The quality of service assessed by patients is an important basis for determining patient satisfaction and loyalty. This study aims to determine the factors associated with the loyalty of inpatients at the South Gunungsitoli Public Health Center. Methodology: This is a cross-sectional study conducted among patients receiving inpatient health services at the South Gunungsitoli Public Health Center, Gunungsitoli City, Nias, Indonesia. Public Health Center is a firstlevel health service that provides basic services for patients, both outpatient and inpatient. Results: There are 61% of respondents stated that health services at South Gunungsitoli Public Health Center are of good quality and service image is in a good category. Aspects of satisfaction, there are 66.7% of patients are satisfied with the health services that have been received. Aspects of loyalty there are 64.4% of loyal respondents. There is a relationship between service quality, service image, patient satisfaction, and loyalty of inpatients at the South Gunungsitoli Public Health Center. Conclusion: This study showed that the service quality, the image of the Public Health Center, and patient satisfaction are related to the loyalty of inpatients at the South Gunungsitoli Public Health Center.