THE RELATIONSHIP BETWEEN ATTRACTING AND RETAINING HIGH-QUALITY WORKERS WORKING IN THE PUBLIC SECTOR: EMPIRICAL EVIDENCE IN HO CHI MINH CITY, VIETNAM

Recently, many civil servants and public employees have quit their jobs, affecting the apparatus and quality of operations, especially the force with post-graduate degrees and high quality - the core staff, playing a key role. core in every organization. This is also a challenging issue for researchers and policymakers. This study focuses on identifying and measuring factors that affect the ability of public organizations to attract and retain workers with university degrees or higher, building a quantitative model for the relationship above relationship and providing some implications for Ho Chi Minh City leaders in attracting and maintaining this important relationship. This study uses primary data from a survey of 413 observations in Ho Chi Minh City, Vietnam, and adopts the Partial Least SquaresStructural Equation Modeling with Bootstrap analysis for a reliable test of PLS-SEM. Its result shows five factors that affect “Attracting labor”, and “Employee Retention” including Working environment, Welfare, Salary and bonus, Training and promotion opportunities, and Family traditions. Moreover, Attracting labor impacts positive Employee Retention.