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STRATEGIE MARKETING DE COMMUNICATION SOCIALE DANS UNE ENTREPRISE DE TELECOMMUNICATION CAS DE VODACOM CONGO

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Author: 
KALENGA LUSAKA MALEM Esdras
Country: 
Congo
Volume & Issue: 
Volume 03, Issue 06, June 2021
Page No: 
1279-1287
Abstract: 

Le marché de la télécommunication étant devenu de plus en plus concurrentiel en RDC du fait que l'arrivé des nouveaux entrants, il devient très compétitif et exige aux entreprises évoluant dans ce secteur de fournir plus d'effort marketing pour parvenir à glaner des portes des marchés importantes vis-à-vis de la concurrence en place. La communication marketing est devenue l'un des moyens par lequel l'entreprise agit sur le marché pour arriver à vendre ses produits dans des conditions satisfaisantes. Ayant compris cela, VODACOM a fait de diffèrent moyens de communication marketing, son cheval de batail indispensable dans l'écoulement des produits et service, qui sont la publicité, la promotion des ventes, les sponsorings, les relations publiques.

KeyWords: 
Communication, Marketing, Relation Publique, Entreprise de Télécommunication