A STUDY OF PERCEPTION OF URBAN AFFORDABILITY AND ITS ECOLOGICAL KEY DRIVERS IN THE IRANIAN CONTEXT

This text examines a research study conducted on the competitiveness of Kermanshah. The study employed a combination of quantitative and qualitative methods to determine the primary factors that contribute to Kermanshah's competitiveness. In order to gather data, the study utilized the snowball method to survey 30 experts in the relevant field. The text examines the factors that influence the competitiveness of Kermanshah within an academic context. It highlights that out of a pool of 54 variables, 11 specific variables hold significance in determining its competitiveness. These variables encompass the city's position within the power structure, its geographic placement, national and local strategies, management practices, air quality standards, water sources, security measures, agricultural practices, domestic and foreign tourism initiatives, and sustainable sources of income. The text proposes that by directing attention towards these competitive advantages through diverse programs, the government can enhance Kermanshah's future competitiveness. In order for cities, particularly large ones, to reduce regional inequalities and become more competitive, local government officials and planners need to take action. By taking advantage of economic, socio-cultural, environmental, and security opportunities and potentials, Kermanshah could become a city with national and even international competitiveness in the next 20 years. However, if these opportunities are not utilized, it could lead to missed potential and negative consequences for Kermanshah and neighboring areas.