PEOPLE’S BEHAVIOURAL INTENTION TOWARDS USING EMERGING E-WALLET IN VIETNAM: THE CASE OF ZALOPAY IN HO CHI MINH CITY

This study hopes to determine factors that affect people’s behavioural intention to use ZaloPay, an emerging e-wallet in Vietnam. In details, by using the upgraded ‘Unified Theory on Acceptance and Use of Technology model’ (UTAUT-2), this paper aims to examinte the new factor (i.e.: ‘trust’), alongside with the others, including‘ performance expectancy’, ‘effort expectancy’, ‘social influence’, ‘facilitating conditions’, ‘hedonic motivation’, ‘price value’, and ‘habit’. The data is obtained from 263 respondents of all ages (ranging from below 22 to above 46 years old) in Ho Chi Minh City, the largest city in Vietnam. Regarding the findings, it turns out that there are only six variables, namely ‘performance expectancy’, ‘effort expectancy’, ‘facilitating condition’, ‘hedonic motivation’, ‘price value’, and ‘trust’, are found to have significant impact on people’s behavioral intention to use this e-wallet, whereas ‘social ‘influence’ and ‘habit’ do not. In details, ‘facilitation condition’ and ‘hedonic motivation’ are seen as the two most determinant factors in this case.