Submission is open for July 2024, Call for papers Volume 06, Issue 07, July 2024, Open Access; Peer Reviewed Journal; Fast Publication. The Journal is welcoming original Research Articles, Book Reviews, Commentaries, Reviewed Articles, Technical Notes Please you can reach us if you have any queries send email to: editor@journalijisr.com

A STUDY OF IMPRESSION OF UTILIZING ARTIFICIAL INTELLIGENCE IN E-MARKETING

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Author: 
*Asal Karimi and Salim Masood Nassery, DBA
Country: 
Iran
Volume & Issue: 
Volume 06, Issue 01, January 2024
Page No: 
5729-5732
Abstract: 

The influence of technology on human existence has been substantial, especially in the utilization of artificial intelligence across diverse fields. This study specifically examines the effects of artificial intelligence on e-marketing within the context of Iran. Employing a descriptive-analytical methodology, the research explores three distinct aspects of artificial intelligence. The collection of data involved the distribution of a questionnaire to marketers and personnel, revealing a noteworthy correlation between artificial intelligence and its capacity to enhance e-marketing and confer a competitive edge.

KeyWords: 
Artificial Intelligence, E-Marketing, Marketing Strategies, AI.
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