Submission is open for May 2025, Call for papers Volume 07, Issue 05, May 2025, Open Access; Peer Reviewed Journal; Fast Publication. The Journal is welcoming original Research Articles, Book Reviews, Commentaries, Reviewed Articles, Technical Notes Please you can reach us if you have any queries send email to: editor@journalijisr.com

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Author: 
*SODGEREL Zolzaya, MUNKHBAYARSainbayar, URELTSETSEG Batdelger
Country: 
Mongolia
Volume & Issue: 
Volume 07, Issue 04, April 2025
Page No: 
8264-8269
Abstract: 

The main goal of retail sector transformation is to leverage digital technologies and new business models to enhance customer experience, increase operational efficiency, and drive growth in a rapidly changing and competitive environment. Technological advancements, the proliferation of digital platforms, and improvements in cybersecurity and logistics have significantly reshaped the retail industry, making it more dynamic and interconnected. The industry is experiencing a shift toward new systems that enhance the reliability, delivery speed, quality, and accessibility of retail chain store services. There is increasing emphasis on fostering cooperation, investment, and regulatory oversight among organizations in the trade sector to adapt to these changes. Overall, the retail sector is being transformed by the integration of digital technologies and globalization, resulting in new opportunities and challenges for businesses and consumers alike. As part of the study, 422 employees of 6 organizations active in the retail sector of Mongolia were surveyed using a 5-point Likert scale and ranked by importance based on the following key factors of Porter's Diamond Model: resource and production factors; demand factors; related and supporting industries; strategy, structure and competition; government; and opportunities and challenges.

KeyWords: 
Retail innovation, digital transformation, customer experience, operational efficiency, technology integration.