May 2024
This study explores consumer perceptions of celebrity endorsements in Vietnam, focusing on a supermodel endorsing the TRESemmé brand. Specifically, it examines the effects of celebrity characteristics—Attractiveness, Expertise, Trustworthiness, and Similarity—on consumers' Brand Trust and Brand...
Aims: This research investigates the intricate relationship between vocabulary acquisition and reading comprehension among English Language Learners (ELLs), offering a comprehensive exploration of demographic profiles, vocabulary development, and reading proficiency. Study design: The study...
Storage systems are made vulnerable by insects that reduce the value of foodstuffs. In the case of maize, for example, grain losses can be substantial if nothing is done.The aim of this study is to identify the different haplotypes circulating in three agro-ecological zones of Senegal, such as...
Greywater recycling through a bamboo-based purification system was conducted in one of the areas in the Philippines. The chemical characteristics of greywater, such as BOD, COD, TSS, TDS, pH, nitrate, and phosphorus, before and after treatment by bamboo plants, were measured and compared to the...
According to the United Nations Conference on Trade and Development (UNCTD, 2017). achieving the ambitious 2030 Agenda for Sustainable Development Goals (SDGs), (UN,) 2015 requires new innovation approaches that are socially inclusive and environmentally benign. In line with this agenda, mobile...
Le Mali, dans un contexte d’intégration communautaire et de libéralisation du commerce tente par la mise en place de l'infrastructure nécessaire de démontrer une conformité acceptable aux exigences techniques afin de protéger sa population, promouvoir ses produits locaux et satisfaire les normes...
This article discusses blockchain, cryptocurrency, token sales, and their associated legal issues. Blockchain and cryptocurrency and their characteristics are described, followed by the arguments for and against them. The article expounds on the federal regulations affecting blockchain and...
Aims: The study aims to investigate the relationship between the acceptance of brand placement within music videos, specifically focusing on Tiki, one of Vietnam's largest e-commerce platforms, and its impact on brand attitude, plot connection, celebrity endorsement, modality, and purchase...
Renewable energy and sustainable agriculture development are pivotal for Nigeria's socioeconomic progress and environmental sustainability. Despite the nation's abundant renewable energy resources, including solar, wind, biomass, and hydro, various challenges impede their optimal utilization....
Aims: The study aims to investigate the influence of green practices (GP) in hotels on consumer perceptions and behaviors, specifically examining how GP factors affect customer satisfaction, positive mood, and intention to recommend the hotel through word-of-mouth. Design & Methodology: The...