ECONOMIC AND FINANCIAL ANALYSIS: THE CASE OF MEDIASET SPAIN COMUNICACIONES, S.A.

Studying companies' economic and financial situation is a recent topic that is attracting the attention of the business sector as a whole. It is essential because an analysis of the company's current situation will allow the weaknesses and strengths of the company in question to be detected. It will also allow the creation of a framework for action that will strengthen the company's competitiveness in the market in which it operates. This study aims to conduct the abovementioned analysis in MediasetEspañaCommunications. S.A. For that purpose, we analysed the degree of impact of liquidity and solvency on the company's financial management. To this end, we have used a study with numerical data under the quantitative-explanatory approach employed by the authors Cisneros Ruiz et al. (2014). The results have allowed us to detect the weak points that the company needs to improve, and which are the strengths by which the company can achieve a better position in the current market in which it operates.