SCALING STRATEGIES IN STARTUPS: A QUANTITATIVE ANALYSIS

This study explores the scaling strategies employed by startups and their impact on growth and sustainability. Using a sample of 150 startups across various industries, the research employs quantitative methods to analyze the effectiveness of different scaling approaches. The findings reveal that startups adopting a balanced mix of market expansion, technological innovation, and strategic partnerships tend to achieve higher growth rates and longer sustainability. This paper contributes to the literature by providing empirical evidence on the best practices for scaling in the startup ecosystem.