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AESTHETICS AND TECHNIQUES OF FASHION DESIGN IN ZARA PRODUCTS

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Author: 
*Ali alShurman, Mohammad abuKishek, Najwa Kondakji
Country: 
Jordan
Volume & Issue: 
Volume 07, Issue 03, March 2025
Page No: 
7975-7979
Abstract: 

This study examines the aesthetics and design techniques used in Zara products, with a focus on innovation, sustainability, and market responsiveness. By analyzing Zara’s men's fashion collections through showroom visits, website analysis, and consumer trends, the study highlights how Zara successfully balances aesthetics, functionality, and environmental sustainability. The findings suggest that Zara's commitment to real-time consumer feedback and fast production cycles allows it to dominate the global fashion industry. Additionally, the research discusses the brand’s use of sustainable materials and modern technology to maintain its competitive edge.

KeyWords: 
Zara, Fashion Design, Fast Fashion, Clothing Brands, Sustainability.
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