ARTIFICIAL INTELLIGENCE EFFECTS ON STRATEGIC INNOVATION: THE MODERATING ROLE OF STRATEGIC FLEXIBILITY

In the evolutive context of Artificial Intelligence, we investigate the relationship between AI adoption and strategic innovation. We propose a new conceptual model through which we analyse the effect of AI capabilities, governance and data analytics on renovating business models. We also propose an analysis on technological innovations. This is a conceptual article based on multiple recent scientific literatures and focused on research gaps identified on the field at the intersection of AI and innovation. We propose within this article a conceptual framework to be tested by a quantitative study with a focus on organizations that implemented Artificial Intelligence in their strategy to see the reflect on its strategic innovation. We anticipate that AI capabilities and Strategic Flexibility can help organizations redesign their business models or create a new one. An advanced AI capabilities lead to competitive new business models with high effects on new products and processes. Therefore, the results of this study will help current and future organizations effectively improve AI integration, define an adequate AI strategy and use AI technology to serve the strategic innovation.