EFFECT OF CORONA VIRUS IN UBER BUSINESS MODEL: EVIDENCE FROM SOUTH ASIA

Technological advancement derived from research developments, technical knowledge, and tools independent of product and service initiatives is shaping the world. It is a crucial factor for organizational success. Uber is GPS based peer-to-peer transportation service network which provides a connection between the driver and passenger. Uber is a low costly, hassle-free and convenient ridesharing system. Uber is mostly considered as incremental innovation but it also disruptive. Uber operates in the unique market segment and also affect the existing taxi market segment. Uber is currently in the growth phase of the life cycle which is running in 633 cities around the world. The COVID-19 pandemic reduced the existing growth of Uber and impact the life of millions around the globe. The economic lockdown restricted the movement and put the social life in static phase. The devastating effect of the virus affects the overall economy, and the severe impact is felt by the ride sharing business. The study uses the information from available public domain and relevant research papers to draw a comparative analysis.