EXPLORING USER EXPERIENCE IN POLITE ENVIRONMENTS ON RETAIL E-COMMERCE PLATFORMS

With the rapid development of retail e-commerce platforms in China, their convenient and fast shopping mechanisms have boosted Chinese tourism, attracting more domestic and international travellers to enjoy a better shopping process and experience various specialty products from different regions of China. In this context, retail e-commerce platforms not only provide daily shopping services for consumers but also become an important channel for tourists' consumption in tourism scenarios. However, the performance of the platform's polite environment affects consumers' user experience. Based on this, this study takes retail e-commerce platforms as the subject and explores the connection between e-commerce politeness and user experience in depth. During the research, it analyzes the importance of building a polite environment on retail e-commerce platforms, as well as the specific manifestations of e-commerce politeness in customer service, cost-effectiveness, and preferential rights. Furthermore, it proposes strategies to optimize the user experience on retail e-commerce platforms to help them enhance their competitiveness.