THE IMPACT OF FEEDBACK ON EMPLOYEES’ WORK MOTIVATION: A QUALITATIVE STUDY IN VIETNAMESE ENTERPRISES

This study aims to explore the impact of feedback on employees’ work productivity in Vietnamese enterprises, particularly in recent work environments that demand rapid adaptation and continuous development. Data were collected through in-depth interviews with eight employees from various industries, selected using purposive sampling. The findings indicate that both positive and negative feedback can enhance motivation and productivity if delivered appropriately. The combination of skilful communication, cultural context, and personalized feedback contributes to optimal effectiveness. The study enriches the theoretical foundation of feedback within Vietnamese business settings and proposes practical recommendations to assist leaders and employees in utilizing feedback as a strategic tool in human resources management and organizational development.