PROPAGANDA OF JUST CAUSE AND HUMANITY, MOBILIZING AMERICAN SOLDIERS AND ALLIED FORCES IN THE SAIGON - GIA DINH BATTLEFIELD TO ACHIEVE PEACE FOR VIETNAM IN THE 1965 - 1968 PERIOD

This article explores the heartfelt propaganda efforts focused on just cause, humanity, and compassion carried out by the military and people of Saigon - Gia Dinh from 1965 to 1968. Their aim was to foster peace and unity in Vietnam during a tumultuous time. The study highlights the key audience of these efforts: American soldiers and troops from allied nations. It seeks to reduce the military actions of the U.S. and its allies, protecting the lives and homes of local residents, while conveying to the American troops that the war they are fighting is unjust and driven by those in power. It emphasizes that there is no hostility between the Vietnamese people and them, and promotes the Vietnamese revolution’s approach of kindness and understanding towards prisoners of war and defectors. The lessons learned from these compassionate outreach efforts can also guide researchers in proposing meaningful programs and policies for grassroots engagement by the Vietnamese Party and State today.