SELLING MICROGREEN DETOX DRINKS IN MYANMAR

The health industry is blooming over the past decades, and since people are more aware and conscious of their health, the detox diet is gaining its popularity recently. With this detox diet claiming to facilitate toxin elimination and weight loss, there has been limited research on the clinical evidence to such claims, and there are little reviews examining its effectiveness and its possible harm or side effects to our bodies. With that being said, another similar diet that people are showing interests is the microgreen industry, where these healthy immature greens are harvested within less than a month of their germination. The main purpose of this paper is to analyze the consumer behavior in Myanmar towards these health trends, with the focus on identifying their interest on the Detox solutions made from the microgreens. Not only are their interests being measured, but the possible demand for these solutions have also been taken into consideration, presented if they were certified and launched in Myanmar. This paper is delimited to the research only in the region of Yangon, Myanmar and the paper is done in such a way assuming that these microgreen detox solutions were to make its debut in the Myanmar market.  In this research, mainly primary research has been conducted, with surveys and questionnaires conducted to meet our research objectives. People in Yangon have shown quite diverse opinions on the detox drink, as well as the local supplements which have been done for comparison to refer back to the Microgreen Detox Drink which has not yet existed in Yangon. With all the results from the three surveys and questionnaires, the results favor that people are showing willingness to try the Detox Drinks and due to their increasing awareness of their health.