THE ADVANTAGES AND DISADVANTAGES OF DIGITAL MEDIA AND BROADCAST CHANNEL PLATFORMS, AND HOW MESSAGING STRATEGIES INTERACT WITH THEM

This essay discusses digital and broadcast media platforms, as well as the various messaging strategies used on these platforms. First, a digital media platform is defined and its characteristics itemized, followed by a listing of its advantages and disadvantages. Second, a broadcast channel platform is defined, and its features are enumerated, where its advantages and disadvantages are outlined. Third, a messaging strategy is defined, where its qualities are inventoried along with the purpose of a well-defined strategy. Fourth, the media strategies of digital media and broadcast channel platforms are catalogued. The essay concludes by noting that selecting a media strategy is no mean feat, as the advantages and disadvantages must always be considered. There are likely no right or wrong choices here, only good decisions and not-so-good decisions. In any case, the consequences will follow. The appropriate decision depends on the situation.